Rishad Tobaccowala, named one of the top business leaders by BusinessWeek and a top five marketing innovator by TIME magazine, teaches you the hidden key to successful transformation in any organization: the balance of human intuition and data-driven insights.


Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

Written with a range of big ideas and how-to advice, you can dig into Restoring the Soul of Business starting with any chapter, such as:

What Other Top Leaders Are Saying

"Restoring the Soul of Business is a masterful summary of his journey, with great stories and practical advice that will serve people well in work and in life."
Jeffrey J. Jones II
President & CEO, H&R Block; former President, Uber; former Chief Marketing Officer, Target
"In this book—a must-read for all leaders—Rishad provides an insightful playbook for balancing the analytical and intuitive sides of business, to create more meaningful connections with customers.”
Shantanu Narayen
Chairman and CEO, Adobe Inc.
“Reading this book is like having a conversation with Rishad: it is straightforward, curious, humorous, deeply human, and usually challenging the status quo in favor of something better."
Matt Derella
Global Vice President Revenue and Partnerships, Twitter


Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business innovators, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.